SEM (Search Engine Marketing) 🔍 1. Instant Visibility and Traffic Unlike SEO, which takes time to rank organically, SEM provides immediate visibility on search engines. Ads appear at the top of SERPs, ensuring prominent placement and quick clicks. 🎯 2. Highly Targeted Advertising SEM allows for precise audience targeting based on: Keywords Location Demographics Time of day Device type This improves ad efficiency and ROI. 💰 3. Cost Control and Flexibility You can set daily or monthly budgets , adjust bids, and pause campaigns anytime. Pay-per-click (PPC) model ensures you only pay when someone clicks your ad. 📈 4. Measurable Results Platforms like Google Ads provide detailed analytics: Click-through rates (CTR) Conversion rates Cost per conversion Helps in data-driven decision making and ongoing optimization. 🛍️ 5. Effective for Commercial Intent SEM is particularly effective for users w...